Feminization or Homoeroticism: The Double Standard of Male Body
Keywords:Objectification, Homoeroticism, Gaze, Sexualities, Masculinities
The representation of human body in popular culture has always been a matter of controversy. This controversy applied and still applies in women's body, particularly in commercials. The feminist critics accuse that women are objectified in the popular culture. The feminist movement of 1960’s did not only raise the issues of female rights upon their own body; however, it brought change in the meaning of men's body as well. The meaning of men's body came in equal manner in-line with female body in social landscape. The objectification of male body in popular culture remains crucial. The male's body has become a matter of gaze, which is not only a female gaze but voyeuristic gaze of males themselves. The sexually overloaded images of males in fashion magazines, newspapers, commercials have changed the way we see the males' body as brave, strong, and tough. The male's body, however, has been feminized as an erotic body along with masculine adjectives in Paco Rabanne's perfume commercials.
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